Music of the city

Welcome to our sonic branding services - ‘Music of the City’…YOUR City.

At McCartney Studios, our songwriting, artists, engineering and producer partners can create custom strategic audio branding and sonic storytelling designed to deepen emotional connections and broaden audiences between cities, brands and their audiences.

WHO DOESN'T LOVE MUSIC?
We can help develop targeted audio concepts that speak directly to different communities and demographics - from urban food culture and nightlife audiences, to affluent travelers, convention attendees, to culturally engaged Baby Boomers /Gen Xers who value heritage and live performance. These audio elements can enhance everything from short form jingles to long-form soundscapes to enhance your destination and its’ reach by using audio. See below for more details on releasing via global streaming services, creating playlists, local band contests and more.

(Click on the images below to view the pitches and possibilities)

OPTIONS:

1 - Choose between full-length commercial anthem or short jingle (or both).

2 - License the audio for use on your website/s, social media and YouTube… or in addition,

3 - We also have the ability to release it as a single on all streaming platforms from Spotify to iTunes, Pandora, Apple Music, YouTube Music, Amazon Music and dozens more globally.

4 - We can then also work with you to curate a global Spotify playlist of local artists “The Music of The City” and deliver a custom QR code linked to your playlist for PR and promotion. The landing page can also function as a lead generator / data capture feature to grow your City’s “fan club.”

5 - We are also able to turn #4 above into a Citywide contest for local artists to enter, and be potentially chosen for the playlist. This drives greater engagement / awareness for your city’s creative arts community through the artists promoting the “vote for me” link to their social media audiences and fan bases.

Our goal is simple: to show how a recognizable sonic identity can amplify your city’s experiential marketing, grow awareness through audio, build a fanbase and make every moment sound as memorable as it feels.