Audio Branding for Anderson, IN
At McCartney Studios, our songwriting and producer partners create strategic audio branding and sonic storytelling designed to deepen emotional connections and broaden audiences between cities, brands and their audiences.
WHO DOESN'T LOVE MUSIC?
We can help develop targeted audio concepts that speak directly to different communities and demographics - from young foodies and mature theater-going audiences, to entrepreneurs building businesses and creating jobs, to culturally engaged Baby Boomers /Gen Xers who value heritage, community, faith and togetherness. These audio elements can enhance everything from short form jingles to long-form soundscapes to enhance your city and its’ appeal by using audio.
OPTIONS:
1 - Choose between full-length commercial anthem or short jingle (or both).
2 - License the audio on your website/s, social media and YouTube.
3 - We also have the ability to release it as a single on all streaming platforms from Spotify to iTunes, Pandora, Apple Music, YouTube Music, Amazon Music and dozens more globally.
4 - We can then also work with you to curate a global Spotify playlist of local artists “The Music of The City” and deliver a custom QR code linked to your playlist for PR and promotion. The landing page can also function as a lead generator / data capture feature to grow your City’s “fan club.”
5 - We are also able to turn #4 above into a Citywide contest for local artists to enter, and be potentially chosen for the playlist. This drives greater engagement / awareness for your city’s creative arts community through the artists promoting the “vote for me” link to their social media audiences and fan bases.
Our goal is simple: to show how a recognizable sonic identity can amplify your city’s experiential marketing, grow awareness through audio, build a fanbase and make every moment sound as memorable as it feels.
‘Anderson - Where you and I Belong’
Lyrics & Music by Martin Nethercutt & Ruth McCartney
© Ruth McCartney Music, BMI, 2026
[CHORUS]
Anderson – where you belong
Every heart can sing along
Open skies, and streets we know
This is home, this is where we grow
Building bridges in Madison County
Hand in hand, we’re strong and steady
Every voice, every dream is strong
Anderson – where you and I belong
[VERSE 1]
Morning light on a quiet street
Kids at play, neighbors meet
Front porch waves, the laughter rings
The Simple life, and the joy it brings
Ravens rising, bold and true
Anderson U futures in our view
New ideas taking flight
Turning hopes into something bright
[PRE-CHORUS]
From every park to every stage
There’s a story, turn the page
[CHORUS]
Anderson – where you belong
Every heart can sing along
Open skies, and streets we know
This is home, this is where we grow
Building bridges in Madison County
Hand in hand, we’re strong and steady
Every voice, every dream is strong
Anderson – where you and I belong
[VERSE 2]
Symphony sounds fill the air
Paramount Theater lights shining there
Gaslight nights, the town aglow
Music moves, the good times flow
Mounds State Park, where trails run free
Rooted in Hoosier history
Games and laughter, food, live shows
A place for everyone to go
[PRE-CHORUS]
Every step, every smile we share
You can feel that we all care
[FINAL CHORUS]
Anderson – where you belong
Every heart can sing along
For every child a future dream
We’re stronger than we’ve ever been
Building bridges in Madison County
Proud and true, all around you and me
Raise a toast on Main Street tonight
Anderson, Indiana – forever our guiding light
