HOUSTON Audio Branding

At McCartney Studios, our songwriting and producer partners create strategic audio branding and sonic storytelling designed to deepen emotional connections and broaden audiences between cities, brands and their audiences.

WHO DOESN'T LOVE MUSIC? We can help develop targeted audio concepts that speak directly to different communities and demographics - from urban food culture and nightlife audiences, to affluent travelers, convention attendees, to culturally engaged Baby Boomers /Gen Xers who value heritage and live performance. These audio elements can enhance everything from short form jingles to long-form soundscapes to enhance your destination and its’ reach by using audio.

OPTIONS:

1 - Choose between full-length commercial anthem or short jingle (or both).

2 - License the audio on your website/s, social media and YouTube.

3 - We also have the ability to release it as a single on all streaming platforms from Spotify to iTunes, Pandora, Apple Music, YouTube Music, Amazon Music and dozens more globally.

4 - We can then also work with you to curate a global Spotify playlist of local artists “The Music of The City” and deliver a custom QR code linked to your playlist for PR and promotion. The landing page can also function as a lead generator / data capture feature to grow your City’s “fan club.”

5 - We are also able to turn #4 above into a Citywide contest for local artists to enter, and be potentially chosen for the playlist. This drives greater engagement / awareness for your city’s creative arts community through the artists promoting the “vote for me” link to their social media audiences and fan bases.

Our goal is simple: to show how a recognizable sonic identity can amplify Houston’s experiential marketing, grow awareness through audio, build a fanbase and make every H-Town moment sound as memorable as it feels.

HOUSTON - Come for the Cup - Stay for the city

Lyrics & Music by Martin Nethercutt & Ruth McCartney
© Ruth McCartney Music, BMI, 2026

There are 2 versions.

Houston Come for the Cup - Stay for the City Short Jingle (60 seconds - duet)

Verse 1
Here in Houston, nations meet
Where all the hopefuls fill the streets
A world in a city, voices rise
Different flags under Texas skies

Pre-Chorus
Feel the rhythm, hear the sound
Every heartbeat pounds the ground

Chorus
Come ready to play, feel the energy
Come for the cup, stay for the city
A tapestry of culture shining bright
Houston’s ready, day and night

Outro
From east to west, the whole world’s here
One game, one love, one atmosphere
Come ready to play, feel the energy
Come for the cup, stay for the city

Title: Come for the Cup, Stay for the City (Long format - Male)

Verse 1
Here in Houston, nations meet
Where all the hopefuls fill the streets
A world in a city, voices rise
Different flags under Texas skies

Pre-Chorus
Feel the rhythm, hear the sound
Every heartbeat pounds the ground

Chorus
Come ready to play, feel the energy
Come for the cup, stay for the city
A tapestry of culture shining bright
Houston’s ready, day and night

Verse 2
From the food to the music, our flavors blend
Every stranger feels like a new friend
From kickoff dreams to final score
You’ll find what you came for and even more

Pre-Chorus
Hear the chants, the stadium roars
This is what we’ve waited for

Chorus
Come ready to play, feel the energy
Come for the cup, stay for the city
A tapestry of culture shining bright
Houston’s calling every day and night

Bridge
From east to west, the whole world’s here
One game, one love, one atmosphere
The moment lives, the memory stays
Long after the final plays

Final Chorus (Big Finish)
Come ready to play, feel the energy
Come for the cup, stay for the city
Houston, Texas hear the call
A world in a city for one and all 

HOUSTON WE HAVE NO PROBLEM

Lyrics & Music by Martin Nethercutt & Ruth McCartney
© Ruth McCartney Music, BMI, 2026

Verse
Where rockets rise and deals are made
Dreams are built, no plans delayed
Energy flows, logistics move
From our Gulf, across the globe we move

Pre-Chorus
Engineering drives and medicine leads Innovation at record speed
When the world needs answers fast H-Town delivers solutions… built to last

Chorus
Houston, we have no problem
Think bigger, build stronger, and just go solve them
From Grammy winners to Rodeo Nights
James Beard Medals and Michelin Highlights
In the City with no limits, business grows and grows
Welcome to the club that already knows…
Houston, we have no problem

Bridge
Champions rise beneath bright lights
H-Town’s always united on game nights
From courts to fields where legends play
Houston shows up every day

Final Chorus
The future’s calling, we’ve got this solved
Houston, we have no problem