McCartney Multimedia: High-Level Destination Growth Plan for Kemah
Kemah has the raw ingredients to become a one-of-a-kind Texas coastal destination, but the market perception is still too narrow: many visitors equate Kemah with the Boardwalk alone, then leave without discovering the independent dining, shopping, and experiences that create the town’s true charm and economic lift. McCartney Multimedia will reposition Kemah with a Marfa-style visibility strategy, while staying true to Kemah’s identity: a coastal town with authentic history, walkable discovery, and a rising fine-dining story that is credible for Michelin and James Beard attention. First step on the journey is your own hit song.
At McCartney Studios, our songwriting and producer partners create strategic audio branding and sonic storytelling designed to deepen emotional connections and tie in broader marketing strategies between cities, brands and their audiences.
Below, as the starting point of the wider, national plan, you will hear a custom Kemah Anthem we wrote and produced for your consideration as part of a broader awareness and national marketing plan.
At McCartney Studios, our songwriting and producer partners create strategic audio branding and sonic storytelling designed to deepen emotional connections and broaden audiences between cities, brands and their audiences.
WHO DOESN'T LOVE MUSIC?
We can help develop targeted audio concepts that speak directly to different communities and demographics - from urban food culture and nightlife audiences, to affluent travelers, convention attendees, to culturally engaged Baby Boomers /Gen Xers who value heritage and live performance. These audio elements can enhance everything from short form jingles to long-form soundscapes to enhance your destination and its’ reach by using audio.
OPTIONS:
1 - Choose between full-length commercial anthem or short jingle (or both).
2 - License the audio on your website/s, social media and YouTube.
3 - We also have the ability to release it as a single on all streaming platforms from Spotify to iTunes, Pandora, Apple Music, YouTube Music, Amazon Music and dozens more globally.
4 - We can then also work with you to curate a global Spotify playlist of local artists “The Music of The City” and deliver a custom QR code linked to your playlist for PR and promotion. The landing page can also function as a lead generator / data capture feature to grow your City’s “fan club.”
5 - We are also able to turn #4 above into a Citywide contest for local artists to enter, and be potentially chosen for the playlist. This drives greater engagement / awareness for your city’s creative arts community through the artists promoting the “vote for me” link to their social media audiences and fan bases.
Our goal is simple: to show how a recognizable sonic identity can amplify your city’s experiential marketing, grow awareness through audio, build a fanbase and make every moment sound as memorable as it feels.
Kemah, TeXas by the sea
Lyrics & Music by Martin Nethercutt & Ruth McCartney
© Ruth McCartney Music, BMI, 2026
(Verse 1)
Moonlight dancing on the tide,
Kemah calling, on a Texas night,
Bayfront glowing, shining bright,
Gulf’s cool breezes feel just right
(Verse 2)
From Boardwalk days, to a sunset glow,
Every place says “stay, don’t go”
Harbor lights and yachts in view,
We can't wait to welcome you
(Chorus)
Kemah, Texas by the sea,
Where the good life sets you free
Come stay the night, and raise a toast to the
Best little jewel on the Texas coast
(Verse 3)
James Beard flavors on display
Where worldwide foodies come to play
But we got shrimp and tacos too
And fish and chips and Barbeque
(Pre-Chorus)
Y’all arrive, the stars align,
Kemah’s magic, by design
Jazz fest, Winefest, Coastal Bazaar
This is where the cool folks are
(Chorus)
Kemah, Texas by the sea,
Where the good life sets you free
Ditch your car, and raise a toast to the
Best little jewel on the Texas coast
(Tag )
Kemah vibes on a Texas night,
Gulf breeze blowing, everything’s gonna be alright
