Beaumont, Texas, ‘Where the Good Times Roll’
What if you could hear a city before you ever visited it?
Every city has a story. Every city has a rhythm. And every great destination has something that makes people want to experience it for themselves.
Music of the City turns that story into a song.
For Beaumont, Texas, that song is “Beaumont, Texas, Where the Good Times Roll”—an upbeat Texas country anthem inspired by the people, history, culture, food and unmistakable character of Southeast Texas.
From the legendary oil discovery at Spindletop to the natural beauty of Cattail Marsh, from historic homes and museums to Cajun flavors, live music and Gulf Coast hospitality, Beaumont has a story worth sharing with the world.
And music can help tell it.
TURNING A DESTINATION INTO AN EXPERIENCE
Traditional tourism advertising tells people where they can go.
Music makes them feel why they should go.
Music of the City creates original songs and multimedia campaigns built around the identity of a destination. A single original song can become the soundtrack for tourism videos, social media campaigns, television and digital advertising, visitor-center content, conventions, festivals, sporting events and community celebrations.
Instead of simply showing another photograph of a destination, we give people something they can hear, remember, sing—and share.
FROM SPINDLETOP TO THE GULF COAST
“Beaumont, Texas, Where the Good Times Roll” celebrates what makes Beaumont different.
It tells the story of Spindletop and the birth of the Texas oil industry. It takes visitors to Cattail Marsh, where Southeast Texas wildlife takes center stage. It celebrates Beaumont's museums, architecture and history. It brings in the region's Cajun influences, food, music and unmistakable Texas personality.
The result isn't simply a song about Beaumont.
It's an invitation to Beaumont.
Oh, Beaumont, Beaumont, Texas on my mind,
Where the pine trees meet the Gulf Coast breeze,
And the good folks treat you kind.
MUSIC THAT CAN HELP DRIVE TOURISM
A memorable destination song can become the centerpiece of a much larger campaign.
Music of the City can develop the Beaumont concept across original music, music videos, short-form social content, destination films, digital advertising, visitor campaigns, event content and branded storytelling.
One song can generate dozens of pieces of content.
A 30-second tourism spot can introduce Beaumont to a new audience. A 15-second social clip can showcase Cattail Marsh. Another can celebrate Spindletop. Another can feature Beaumont's food. Another can promote a festival, hotel package or weekend getaway—all connected by the same recognizable music and message.
That consistency helps create something every destination wants:
Recognition.
BEAUMONT, TX ‘Where the Good Times Roll’
Lyrics & Music by Martin Nethercutt & Ruth McCartney
© Ruth McCartney Music, BMI, 2026
Intro
Well, fire up that Chevy, let the good times roll,
Down in Southeast Texas, where the big hearts show.
Got a little bit of Cajun, got a whole lot of soul,
Come on down to Beaumont, where the good times roll!
Verse 1
Back in nineteen-oh-one, Spindletop blew,
Black gold rising, and the whole world knew.
Gladys City boomtown, history alive,
Texas Energy Museum, feel that wildcat drive.
McFaddin-Ward mansion, standing proud and tall,
John Jay French House, hear the pioneers call.
St. Anthony Cathedral shining in the sun,
Beaumont’s got a story for everyone.
Chorus
Oh, Beaumont, Beaumont, Texas on my mind,
Where the pine trees meet the Gulf Coast breeze,
And the good folks treat you kind.
From the oil boom to the marshland,
There’s a whole lot here to see,
Beaumont, Texas, come on down,
There’s a little bit of Texas here for you and me!
Verse 2
Cattail Marsh boardwalk, watch the birds fly free,
Spoonbills and egrets by the cypress trees.
Gator Country’s calling, better keep your eyes wide,
Big ol’ alligators with a Texas-sized pride.
Fire Museum’s got a hydrant standing tall,
Twenty-four feet of red and white for all.
Babe Didrikson’s legacy, a champion’s name,
From the golf course to the gold medal game.
Chorus
Oh, Beaumont, Beaumont, Texas on my mind,
Where the pine trees meet the Gulf Coast breeze,
And the good folks treat you kind.
From the oil boom to the marshland,
There’s a whole lot here to see,
Beaumont, Texas, come on down,
There’s a little bit of Texas here for you and me!
Bridge
Take a stroll through Crockett Street,
Hear the music, feel the beat.
Grab some gumbo, grab some crab,
Find the best time you ever had!
From the Big Thicket to the city lights,
Beaumont’s got the magic, day and night.
Final Chorus
Oh, Beaumont, Beaumont, Texas on my mind,
Where the pine trees meet the Gulf Coast breeze,
And the good folks treat you kind.
Spindletop and Cattail Marsh,
History and harmony,
Beaumont, Texas, come on down,
There’s a little bit of Texas here for you and me!
Outro
Yeah, Beaumont, Texas, let the good times roll!
Southeast Texas, got that fire in your soul!
Come on down to Beaumont…
(Band stops — one beat)
WHERE THE GOOD TIMES ROLL!
OPTIONS:
1 - Choose between full-length commercial anthem or short jingle (or both).
2 - License the audio on your website/s, social media and YouTube.
3 - We also have the ability to release it as a single on all streaming platforms from Spotify to iTunes, Pandora, Apple Music, YouTube Music, Amazon Music and dozens more globally.
4 - We can then also work with you to curate a global Spotify playlist of local artists “The Music of The City” and deliver a custom QR code linked to your playlist for PR and promotion. The landing page can also function as a lead generator / data capture feature to grow your City’s “fan club.”
5 - We are also able to turn #4 above into a Citywide contest for local artists to enter, and be potentially chosen for the playlist. This drives greater engagement / awareness for your city’s creative arts community through the artists promoting the “vote for me” link to their social media audiences and fan bases.
Our goal is simple: to show how a recognizable sonic identity can amplify your city’s experiential marketing, grow awareness through audio, build a fanbase and make every moment sound as memorable as it feels.
