Audio Branding for El Segundo, CA

At McCartney Studios, our songwriting and producer partners create strategic audio branding and sonic storytelling designed to deepen emotional connections and broaden audiences between cities, brands and their audiences.

WHO DOESN'T LOVE MUSIC?
We can help develop targeted audio concepts that speak directly to different communities and demographics - from urban food culture and nightlife audiences, to affluent travelers, convention attendees, to culturally engaged Baby Boomers /Gen Xers who value heritage and live performance. These audio elements can enhance everything from short form jingles to long-form soundscapes to enhance your destination and its’ reach by using audio.

OPTIONS:

1 - Choose between full-length commercial anthem or short jingle (or both).

2 - License the audio on your website/s, social media and YouTube.

3 - We also have the ability to release it as a single on all streaming platforms from Spotify to iTunes, Pandora, Apple Music, YouTube Music, Amazon Music and dozens more globally.

4 - We can then also work with you to curate a global Spotify playlist of local artists “The Music of The City” and deliver a custom QR code linked to your playlist for PR and promotion. The landing page can also function as a lead generator / data capture feature to grow your City’s “fan club.”

5 - We are also able to turn #4 above into a Citywide contest for local artists to enter, and be potentially chosen for the playlist. This drives greater engagement / awareness for your city’s creative arts community through the artists promoting the “vote for me” link to their social media audiences and fan bases.

Our goal is simple: to show how a recognizable sonic identity can amplify your city’s experiential marketing, grow awareness through audio, build a fanbase and make every moment sound as memorable as it feels.

‘You Come First in El Segundo’

Lyrics & Music by Martin Nethercutt & Ruth McCartney
© Ruth McCartney Music, BMI, 2026

Verse 1
Touch down, wheels kiss the runway light
City calls but you don’t rush tonight
Just a mile and the skyline fades
Ocean air in a different shade

No neon chains, no copy-paste
Just corner spots with a human taste
Mom & Pops - and brand new faces
Unique styles and charming places

Pre-Chorus
Leave the noise on the 405
Find a place where the moment’s alive

Chorus
You come first in El Segundo
Feel the breeze, let the whole world go
Stroll down Main Street, soak up the sun
El Segundo - second to none
From first hello to the sun’s last glow
You come first in El Segundo

Verse 2
Coffee served by the owner’s hand
Stories that you didn’t plan
Work your swing down at Topgolf lights
Then catch the Kings on a practice night

Barbie dreams over at Mattel
Old Town echoes where the Wurlitzer swells
Every corner’s a local gem
You won’t pass through — you’ll belong in ‘em

Chorus
You come first in El Segundo
Feel the breeze, let the whole world go
Stroll down Main Street, soak up the sun
El Segundo - second to none
From first hello to the sun’s last glow
You come first in El Segundo

Bridge
Planes take off but you might just stay
As one more night turns into day…

Final Chorus (Lifted)
You come first in El Segundo
We’re Second to none, and now you know
From runway lights to ocean glow
It grabs your heart before you know
Not just a place to stay and play
The vibe will take your breath away
Coz, You come first in El Segundo