Reset Your Vegas Nerve®

1/12/26

The campaign AND domain for Las Vegas 2026 and beyond.

A © destination campaign proposal for the Las Vegas Convention and Visitors Authority from McCartney Multimedia, Inc. A woman-minority owned California corporation. We on ResetYourVegasNerve.com and VegasNerve.us

In an always-on world, people are not just tired.
They are overstimulated. They are stretched. They are stressed.

Science gives us a name for this overload: THE VAGUS NERVE.
It governs stress, relaxation, memory formation, pleasure, and emotional reset. When it is overwhelmed, people crave escape, reward, and renewal.

Las Vegas is not merely a destination.
It’s a release valve.

Vegas already does what the vagus nerve is designed to do:

It heightens sensation.
It releases tension.
It restores joy through experience.
It imprints memories that last long after the trip ends.

Reset Your VEGAS Nerve® reframes Las Vegas as the place where modern life’s nervous system gets recalibrated — consciously, indulgently, and unapologetically.

THE BIG IDEA

Las Vegas is the reset button for the modern nervous system.

Not a wellness retreat in silence.
Not an escape that asks you to disconnect.

Vegas resets you by engaging every sense:

Neon instead of notifications
Applause instead of alarms
Champagne instead of cortisol
Stillness by day, electricity by night

This campaign positions Las Vegas as the ultimate third-party enabler — the city that gives people permission to exhale, indulge, and feel alive again.

CAMPAIGN LINE

Reset Your VEGAS Nerve

A playful, intelligent twist on neuroscience that:

Feels timely and culturally fluent
Sounds indulgent, not clinical
Is trademark-ready and endlessly extensible
Works across leisure, luxury, sports, conventions, and wellness

THE AUDIO HOOK

At the heart of the campaign is a catchy jingle designed for broadcast, digital, social, airport media, and experiential activations.

Lyrics (Brand-Ready):

©2026 McCartney Music/ BMI
Verse
Neon’s calling, feel the spark
Desert dreams ignite the dark
See every game, and every show
Or in the spa, take things real slow
Gourmet treats wait on your table
The time is now, let us enable you to…

Chorus
Reset your Vegas nerve
Creating memories you’ll preserve
Bright nights, bold days, all you deserve
Come alive here — reset your Vegas nerve

The tone is aspirational, sensory, and inclusive.
Vegas is not talking at the listener — Vegas is inviting them in.

WHY THIS WORKS FOR LAS VEGAS

1. It modernizes the brand without replacing it
This is not a departure from our original “What Happens Here.”
It is the physiological explanation for why Vegas works.

2. It speaks to multiple audiences at once

Leisure travelers seeking release
Wellness travelers redefining self-care
Convention attendees needing balance
Sports and entertainment tourists chasing adrenaline and connection

3. It turns indulgence into permission
Vegas is not excess.
Vegas is restoration through experience.

4. It is scientifically grounded but culturally playful
The vagus nerve reference adds credibility and curiosity without ever becoming medical or heavy.

THE CITY’S ROLE IN THIS CAMPAIGN

Vegas is not the listener.
Vegas is the enabler.

The city gives permission:

To pause
To celebrate
To indulge
To remember

The time is now.
Vegas enables the reset.

CLOSING THOUGHT

People do not simply need yet another “vacation.”
They need a recalibration.

Reset Your VEGAS Nerve positions Las Vegas as the only place bold enough, bright enough, and alive enough to do exactly that, for every type of visitor.