Priceless.com Audio Branding
At McCartney Studios, our songwwriting and prodcer partners create strategic audio branding and sonic storytelling designed to deepen emotional connections between brands and their audiences.
For Mastercard, we can help develop targeted audio concepts that speak directly to different cardholder communities - from urban food culture and nightlife audiences, to affluent travelers, to culturally engaged Baby Boomers who value music heritage and live performance. These audio elements can enhance everything from short form jingles to long-form soundscpes to enhance Priceless culinary events and travel experiences, music activations, podcasts, and your digital & social campaigns.
Below, you will hear three sample jingles, each designed to resonate with a different cardholder demographic and lifestyle segment. These pieces demonstrate how music can reinforce the Mastercard brand while enhancing Priceless experiences across dining, travel, culture, and entertainment.
Our goal is simple: to show how a recognizable sonic identity can amplify Mastercard’s experiential marketing and make every Priceless moment sound as memorable as it feels.
Lyrics © Ruth McCartney Music, BMI
Verse
Got a Mastercard?
Then you’re in
Music, dining, travel too
Experiences made for you
Chorus
Where do the best moments start?
Priceless.com and your Mastercard
Open the door, come see the world
Priceless moments waiting to start
Lyrics © Ruth McCartney Music, BMI
Verse
City lights, late night flavor
Best seats at the table waiting
From street-side bites to chef’s kiss cuisine
Your Mastercard gets you in the scene
Hook
Taste the city, feel the vibe
Music, culture, foodie nights
Tap your card, come ride the wave
Priceless places that you crave
Tag
Where do the best moments start?
Priceless.com and your Mastercard.
Lyrics © Ruth McCartney Music, BMI
Verse
Some things money just can’t buy
Moments you’ll remember for life
With Priceless.com the door is wide
Mastercard takes you inside
Chorus
Priceless moments everywhere
Dining, music, travel to share
Tap your card and you will see
The world of priceless possibilities