REFINE

Editing - The Shape of Things to Come

Just as much time goes into this part of the process as all the rest put together. It's what happens behind the scenes that determines how the world will receive your brand. Many minute details are addressed in this phase, which now brings the raw footage to life with music, voice over, product shots, special effects and colorization. 

Editing Steps

  • REVIEW FOOTAGE
  • CREATE ARCHIVE / BACKUPS
  • MARK AND CHOOSE HERO SHOTS
  • CREATE FIRST ROUGH CUTS
  • REFINE EDIT
  • BALANCE AUDIO
  • CHOOSE / LICENSE BACKGROUND MUSIC
  • MIX AUDIO
  • ADD PRODUCT SHOTS
  • CAST VOICE TALENT
  • RECORD VOICE OVERS
  • ADD CALL-OUTS / PROMOTIONS
  • CUT TO REQUIRED BROADCAST LENGTH(S)
  • COLORIZE
  • RENDER / DELIVER